Yesterday I got an email from a subscriber to my free monthly ezine who’d decided to unsubscribe.
I wanted to share my thoughts on his feedback….firstly, here’s what he wrote in full.
Playing the bass is suppose to be about the groove, the more I am reading your ‘special offers’ I am finding you are all about the money. The Internet costs us a lot of money, and is used by my family as a learning tool. I am not prepared to pay you to learn information that I can learn for free elsewhere, I am also going to unfollow you on youtube, as I find your big long speech before each lesson annoying. I am a kiwi bloke married to a Pom, and even she finds you pre lesson speech annoying!”
So let’s go through this feedback on a line by line/point by point basis.
1. “Playing the bass is suppose to be about the groove, the more I am reading your ‘special offers’ I am finding you are all about the money.”
Firstly, the word you’re looking for is ‘supposed.’ Secondly bass playing is about different things to different people.
Thirdly, the money thang.
When people sign up to the ***free*** monthly ezine, it quite clearly says this:
“I SELL STUFF.”
And yep, it’s written in bold on the Sign Up page too. Plus it also says this:
I sell stuff, and I email about it. If you don’t want to receive messages of this nature, don’t subscribe!
There’s also an ‘unsubscribe’ button in each email…so if people decide that I’m sending too many sales messages, or that the content is no longer what they are looking for, or they stop playing the bass – well, then they can unsubscribe from the Mailing List with one click of a link.
2. The Internet costs us a lot of money, and is used by my family as a learning tool.
Being pedantic, the Internet isn’t a learning tool. It’s merely a delivery mechanism for content…that content can be educational, informational, trashy, whatever.
As for costing a lot of money….cost is relative and you shouldn’t be paying more than about £20($25) for a good monthly connection. And if you shop around you can probably find it for far less. To me if my internet connection was £50 a month I wouldn’t consider it expensive…
3. I am not prepared to pay you to learn information that I can learn for free elsewhere…
Several things about this line.
First – am I some kind of extortion machine? Do bad guys come to your house if you don’t buy any of the products I sell? What do you do in a shop if you don’t want to buy something…do you whine and moan to the manager that you ‘are not prepared to pay’ and then go somewhere else. Or do you simply just…go somewhere else.
Second…learning for free elsewhere. This is a big can of worms. But this unsubscribe relates to the revamp of my course Cracking The Detroit Code. Good luck with finding the information for ‘free’ elsewhere.
So we’re all clear, here’s what I did to prepare the information that you can find for ‘free’ elsewhere:
- 1. Analyzed nearly all of the bass lines in Standing In The Shadows Of Motown.
- 2. Analyzed the other published Jamerson bass lines in other Hal Leonard books.
- 3 Transcribed a bunch more bass lines and analyzed those….plus paid someone else to transcribe some tunes when I was running out of time.
- 4 I codified a list of stylistic playingdevices that Jamerson used in his playing.
- 5 I cross reference that codified list with a Jamerson discography, looking to place those codified elements into a time line.
- 6 Finally, six months later, I then created a teaching structure to teach those codified elements in a manner that was consistent with the timeline of how Jamerson introduced them AND went from simple to complex in a way that allowed students to learn each device thoroughly and then layer new devices on top.
If anyone knows of a free website that replicates this information, please let me know. (And between us, that work took around 9 months of hard slog).
And for the record – the only other course that remotely teaches anything like this that I’ve found is Berklee School Of Music’s R&B Course. You can go check out their syllabus and compare it to mine – but you should also check out the cost and compare it to mine. They charge $1200 – $1400. (And check out the testimonial on the Cracking The Detroit Code page too….from a guy who went to Berklee when it really was the Premier music school in the world.)
Oh, and lastly you’re quite happy to pay for the educational tool that is the Internet, but don’t think you should pay for other educational content? Seems there’s a contradiction somewhere in your thinking….
4. I am also going to unfollow you on youtube, as I find your big long speech before each lesson annoying.
But so you know, if you look at ANY video on YouTube, you’ll find there’s a ‘Time Slider.’ I’ve highlighted it in red for you in case you miss it:
All you need to do is slide that to the right and you’ll cut through the ‘big,long speech that you find annoying.’ (But that often contains information about the upcoming song lesson and ideas on how to practice it, or what lessons to take away).
5. I am a kiwi bloke married to a Pom, and even she finds you pre lesson speech annoying!
Is she a bass player? If not, her view is irrelevant to me. Because my videos are targetted at people who want to learn to play some bass lines. I actually prefer NON bass players not to watch the videos.
The bottom line here at How To Play Bass Dot Com is this:
1. I produce a ton of content that’s freely accessible. There are 204 videos on my YouTube channel for example.
2. I DO create products and I DO email about those products and promote them. There’s NEVER an obligation to buy, NEVER a threat to withdraw the ‘free’ stuff if you don’t buy. If you want to trash the emails that talk about these courses and just focus on the free lessons I put out there, that’s 100% TOTALLY COOL with me. Do I need to say that any clearer?
3. If you find my emails are clogging up your inbox, there’s an unsubscribe link in every email. Just unsubscribe and you’ll never hear from me again. It’s that simple.